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  • Item Weight: 1.13 pounds
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)


Wella Color Charm's new packaging utilizes a color-coded tonal family system, making shade selection easy. Liquid Permanent Hair Color Time tested formulations ensure consistent, predictable results.

User reviews

Great deal for 6 bottles of color! Love wella ashy tones
Authentic Wella product. I have used 2 of the bottles so far, and color is excellent, lasts very well even though I regularly exercise outside with my hair exposed (the sun does make the color fade more quickly, but Wella Color Charm has more staying power than other brands for me). Pricing thru Amazon is definitely better than at my local beauty supply.
lasting color, used for years
I've used Well Color Charm for years. This is a popular shade.
Love it and love the convenience of getting it delivered to my home.
I’ve been using Wella Color Charm probably for 45-50 YEARS. Covers gray perfectly and is not brassy. I haven’t even thought about changing hair color brands. Suits me perfectly.
Perfect red-auburn.

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