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  • Product Dimensions: 5 x 2.2 x 0.6 inches ; 0.16 ounces
  • Shipping Weight: 2.4 ounces (View shipping rates and policies)
  • Domestic Shipping: Item can be shipped within U.S.
  • International Shipping: This item can be shipped to select countries outside of the U.S. Learn More
  • Item model number: CW542


Color Wow root cover up, winner of 44 major beauty awards! Cover grey or dark roots seamlessly, extend highlights without peroxide, fill in gaps for thicker fuller looking hair. No mess, just press! FAST, EASY, precise mineral powder adheres to hair instantly. Water resistant formula stays put when you sleep, sweat or swim. Lasts until you shampoo out. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional. Color Wow root cover up is also a “perfecting powder” that creates the look of thicker hair by filling in gaps, or covering sparse or thinning spots. The Color Wow compact contains approximately 60 uses. DIRECTIONS: Apply Color Wow root cover up to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush, dabbing down to connect highlights. To fill in and “thicken”, use the large end of the brush and a sweeping technique to cover larger areas.

User reviews

1. It comes in a very nice case with a mirror, which is very convenient.2. The brush has two tips (of different size) which works for different locations.3. It is easy and neat to use. No mess at all. Two minutes was all I needed. (Used it on the top of my head as shown in the photos, and on the sides at the front.)I use Naturtint 5N for my hair color. The Dark Brown Color Wow I have used for cover up matches it perfectly. I would suggest to the Color Wow on dry hair, WITHOUT any use of hair conditioner priorly.
The only product that covers my greys and doesn't rub off on me or anything else! My only tip is that if your hair is really clean, this will not stick. It works best on second day+ hair. If your hair is freshly washed, hit your roots with some hairspray before you apply the color wow and you will not be disappointed!
This stuff really works! I have dark hair and my silver roots show dramatically when they grow in. I was skeptical that something that looked like eye shadow would do much. But it works beautifully! I can wear my hair back and feel confident that my hair looks naturally dark through and through.Also my hair is very thin and fine. I have been able to dust a little on a few places on my scalp to conceal some of the thinness.The best part (besides that it really works)? It stays on! I have been to the pool and come home with my hair still covered. I can only wash my hair about every other day. The roots are covered from the time I initially out on the product until I wash it out with ease with regular shampoo in the shower.Love this stuff!
Love this product... I have dark hair that I color blonde. The sides always grow out so quickly and the gray shows. Wow really did the job for quick coverage! I will buy this product again. 👍🏻👍🏻😊
Overall works good, but it does take a bit to apply to get my blonde roots to turn red. Good in a pinch though. My hair didn't feel weird after which was a plus. Note, it colors your scalp also which can be good or bad. Bad as it can make your part look a lil odd, but good because you can fill in the temples a bit so it looks fuller.
Works for center part, not for growth along the sides. Watch out - the powder can get everywhere.
Ok, so with my grey I have to color roots every 3-4 weeks. This product has allowed me a few extra days. But, I'm a redhead. The red color has a lot of pink in it. If you're a lighter red, you better get the blonde. Im a very coppery red and I don't feel this is the right color for me.

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